The supply of a product is the amount of a good or service that firms are willing and able to sell at different prices at a point in time.
The traveling public (tourists) is the focal point (heart) of the model. Tourism promoters link the traveling public with the suppliers of services
External forces affect all participants in tourism: tourists, promoters and suppliers
Explain the impact of physical, human, and regional geography on tourism activities.
Identify future challenges and opportunities facing the tourism industry.
Discuss career prospects in the tourism industry.
